With the knowledge of what works for top of funnel acquisition we began scaling install volumes gradually as the studio continued iterating on the in game economy by testing various sources and sinks to move toward achieving ARPDAU (Average Revenue Per Daily Active User) targets.īy the time global launch arrived Alice Legends had gone through extensive optimisation and was well positioned to scale. We repeated this across channels, filtering out any that didn’t perform and then began expanding soft launch tests to additional markets in North America, Europe and Asia - assessing the audience groups and channels in each by retention rate and purchase conversion rate. Once we locked on to the concept route that resonated most with each audience, we were able to optimise further by testing an array of treatments in a variety of formats until CPI began to fall within our target range.
We identified various subsets within Alice Legend’s female skewed casual-core (casual / midcore hybrid) target audience using our in-house tools to analyse competitor audiences then served them several different creative concepts based on what we could see performing well for similar games. Plush seat pad with elastic bands for more bouncy fun Can transform into an Activity Table to evolve with your baby Swap the seat with the table top provided.279.
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